"Vaimo’s competent and skilled back and front end developers contributed a great deal to the project through their skills and very relevant recommendations. They demonstrated a high level of commitment and availability throughout the project."

Jonas Lindberg Nyvang

Marketing & Communication Manager at Björn Borg


The Challenge

Björn Borg’s aim was to improve the navigation and ease of use of its eCommerce site for customers as well as improving the cost-effectiveness and management capabilities for the in-house development team. It needed to add functionality to the site, simplify the check-out process, and drive online sales growth.

The Solution

Though Björn Borg eCommerce site delivers a relatively small proportion of the company’s total turnover at this stage, the company views it as a strategically important part of total sales. Vaimo created a new product filtering functionality; added the option to select various colors when viewing clothing items; de- veloped the functionality where the site shows related items on product pages; simplified the checkout process, which is now only one step; and also added the cross-selling function to the check-out page. The localisation of currency and languages simplified the buying process.


  • Multi-Option Filtering
  • Up-sell on Product Page
  • One-step checkout- process
  • Internationalisation
  • Cross-sell on Checkout Page
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